Our New Look: Behind American Salon's Makeover

Dear American Salon readers, 

You may notice a few changes around here. The American Salon team has been rolling out subtle site improvements over the last few months, but the latest makeover likely caught your attention. These enhancements support our mission to bring you the beauty news, education, products and trends that are most essential to you, in an easier-to-read format.

On our homepage, you’ll find: 

  • A more detailed and visually appealing section at the top of the page with our latest content 
  • Just below that, a row of posts on one of our hottest topics 
  • An easier-to-read content well as you scroll 
  • Recommended content so you can explore the topics that interest you most 

Many of these changes were based on user behaviors, heatmapping and feedback. Other changes were guided by overall trends in web design and the beauty market. 

We are thrilled to have you experience the new American Salon—and the newness doesn't stop here. We’ll be rolling out more design improvements in the coming months. Watch this space for more details.  

So, have a look around and let us know what you think. We hope the new experience makes you want to stay just a little bit longer, dive a little bit deeper and check back regularly.  

Kristen Heinzinger 
Director of Content