The beauty pros who took home top honors at the 2018 What’s Next Awards continue to bend the rules and shape artistry with a new body of work.

Microfeathering is a technique used for clients that don't need or want their entire eyebrow reshaped. 

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#hairgoals #hairdressermagic #salonlife #hairtrends #hairdresser #haireducation #hairoftheday #licensedtocreate #imallaboutdahair #hairinspo #hairartist #stylistssupportingstylists #beautifulhair #hairmakeover #trendyhair #hairideas #hairlove #cosmoprofbeauty #maneinterest #americansalonthe dark side is an awfully good place to be 🖤 @natalia_at_maestros
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#hairgoals #hairdressermagic #salonlife #hairtrends #hairdresser #haireducation #hairoftheday #licensedtocreate #imallaboutdahair #hairinspo #hairartist #stylistssupportingstylists #beautifulhair #hairmakeover #trendyhair #hairideas #hairlove #cosmoprofbeauty #maneinterest #americansalonFor the first time ever on the legendary @ibs_shows Main Stage, don’t miss the Leading Ladies! Join @krissorbienyc, @traceyhughesedu, @najahliketheriver,@thebalaylama + @ruthroche for insight, inspiration and motivation to take your career to the next level. LINK IN BIO FOR MORE INFO!

Nothing says patriotic pride quite like festive nail art, right?

Microblading is quite literally shaping the many ways are able to alter their arches. 

With the royal wedding fast approaching, bridal trends are a hot topic of conversation. Here, we share some tips for your summertime brides.

Check out what companies are making waves in the eco space.

Always on top of the latest trends, Essie recently unveiled am ombré nail look that's perfect for spring.

With semi-permanent strokes, microblading can transform a set of eyebrows with long-lasting results.