Consumers across the United States may now be asking for “That JLo Glow” from their estheticians. The BeautyHealth Company, home to flagship brand Hydrafacial, has just officially rolled out its Hydrafacial x JLo Beauty Booster to providers nationwide as a customized treatment addition for any Hydrafacial.
Jennifer Lopez launched JLO Beauty in January 2021. This is the first celebrity partnership for Hydrafacial and the company reports that presales of the booster sold out the first day.
Inspired by JLo Beauty’s “That JLo Glow” retail serum, the new professional booster will "deliver Jennifer’s iconic glow to consumers, through Hydrafacial’s patented magic wand hand piece and vortex fusion technology."
“I'm so excited to partner with Hydrafacial to create the new JLo Beauty Booster,” said founder of JLo Beauty Jennifer Lopez. “Hydrafacial is one of my favorite treatments that helps me maintain my glow, so it makes sense that we would come together. Inspired by our hero product, our best-selling JLo Glow Serum, this new JLo Beauty Booster uses a unique combination of potent ingredients to tighten, brighten and hydrate the skin."
The Hydrafacial x JLo Beauty Booster boasts a quadruple-active formula that includes Olive Leaf Extract, Niacinamide, a Fermented Adaptogen Blend and a Proprietary Hydracomplex.
“We're excited to offer consumers Jennifer’s signature glow through a professional treatment with Hydrafacial inspired by our JLo Beauty hero serum THAT JLO GLOW," said JLo Beauty co-founder and CEO Lisa Sequino. “Hydrafacial is a trusted leader in the space and a favorite of Jennifer’s. Both of our brands are known for delivering a limitless glow and celebrating inner confidence, making this partnership a natural fit.”
The partnership between Hydrafacial and JLo Beauty uniquely extends the celebrity skincare brand beyond its traditional DTC and retail distribution now to the professional beauty and aesthetics space.
“As a category creator at the intersection of beauty and aesthetics, Hydrafacial is thrilled to be among the first to bring celebrity beauty to the professional skincare space,” said BeautyHealth President and CEO Andrew Stanleick. “By co-creating the Hydrafacial x JLo Beauty Booster, we are putting a retail brand consumers know in the hands of the skincare professionals they trust most. We are thrilled our estheticians and consumers can finally experience the Hydrafacial x JLo Beauty Booster.”
The Hydrafacial x JLo Beauty Booster is Hydrafacial’s latest offering, joining a lineup of around 20 boosters, the majority, co-created in partnership with fellow skin experts.