AVEDA How-To: Men's Sleek Style

Turn Up The Volume

Allen Ruiz, Aveda Global Artistic Director, Hair Styling, created off-the-face volume for the Public School Autumn/Winter 2016 show at Milk Studios in New York City. 

The Public School Autumn/Winter 2016 collection featured casually cool clothes presented on a dynamic runway that stretched from within Milk Studios, to the sidewalks of the Meatpacking District in New York City. Allen Ruiz, Aveda Global Creative Director, Hair Styling, created a full, sleek hair style, speaking to the laid-back aesthetic. 

“We wanted each model to have a cool look, no matter their length of hair,” Ruiz said. “The hair was a defined style, full of volume and attitude. The fullness was effortlessly slicked back with pieces artfully falling loose.” 


Step 1: Saturate wet hair with Aveda Men Pure-Formance Firm Hold Gel before blow-drying. 

Step 2: Blow-dry hair back, away from face to create voluminous natural texture. Focus on creating a poofed shape starting at the roots. 

Step 3: Begin to tone down the fullness by emulsifying a coin-size dollop of Aveda Men Pure-Formance Pomade in hands. 

Step 4: Pull hands through the hair, starting from the forehead going toward the back to create definition and the desired final look. 

About: Founded in 1978 in Minneapolis, MN, Aveda creates high performance, botanically based products for beauty professionals and consumers. Aveda has pioneered new benchmarks of environmental responsibility in beauty. More than half of the fastest growing and best-run salons in the U.S. are Aveda distributors. Aveda products are available in Aveda Experience Centers and more than 8,000 professional hair salons and spas in more than 30 countries and at www.aveda.com