Fashion Week How-To: Enhanced Natural Texture

Proenza Schouler Fall/Winter 2017, hair by Holli Smith for Bumble and bumble.


Hair Direction/Inspiration: “The Proenza Schouler girl is always a bit easy – even if she’s polished, her personality hasn’t been taken away.  The spectrum of hair we are doing today goes from naturally straight, ironed hair to girls with short bobs and girls with natural curls,” said Holli Smith.

“For the look, we're taking into account each girl's hair texture and cut, and giving them a middle part, nothing too clean. We are adding extensions on some girls that already have naturally straight hair and flat ironing it with a little Don't Blow It," adds Holli. "The girls with curly hair are keeping their texture and those with bobs are keeping their cut. We don't want to take away from anyone's individuality. It’s definitely more polished than past seasons – for me, it’s a way to be neat and clean with a graphic form thrown in. It makes a new statement. "

Styling Methods: On dry hair, create a natural middle part and apply Don't Blow It. Flat iron hair section-by-section, lightly curving the flat iron towards the body at the ends. Run fingers through hair for a more natural look and apply more Don't Blow It to ends. Spray Thickening Hairspray through top section for control.

Key Products Used: Don't Blow It, Thickening Hairspray