Fashion Week How-To: Hat Hair

This season, Redken Global Creative Director Guido capitalized on the classic Marc Jacobs girl at Marc Jacobs’ FW 2017 Show. “The hair this season at Marc Jacobs really revolves around the hats. Marc was inspired by the classic Marc Jacobs girl – she’s downtown and cool, and the hats really accentuate this persona. I’ve seen more and more models arrive backstage with their own hats on, and I find that they make a statement in their own way. I’ve kept the girls’ natural texture and enhanced it with a bit of Wind Blown 05.” – Guido



  1. Prep hair with All Soft Shampoo and Conditioner to cleanse the hair and add softness and shine.
  2. Allow hair to air dry.
  3. To enhance hair’s natural texture and add a bit of grip, spritz a generous amount of Wind Blown 05 throughout the mid-lengths.
  4. Tousle hair using fingertips.


Add a hat or barrette to complete the style.