Fashion Week How-To: High Shine Ponytail

Redken Global Creative Director Guido created shiny, sleek ponytails.

This season, Redken Global Creative Director Guido capitalized on shine at Loewe’s FW 2017 Show. “At Loewe, I’m doing a low ponytail that is finished with a very high shine. I’m using Hardwear 16 Gel to give a nice shape to the hair, keeping the hair at the crown very flat and close to the head. On the length, I’m using All Soft Argan-6 Multi-Care Oil to give it a ton of shine. With the help of hair products, you can really achieve a modern look.”  – Guido



  1. Start with damp hair. Create a clean, precise center part using a fine tooth comb.
  2. Apply Hardwear 16 Gel on the top of the head, dividing hair into one inch sections, starting at the root. If needed, set with a blow dryer on low.
  3. Allow mid to end lengths to dry naturally.
  4. Secure hair into a ponytail with an elastic.
  5. Spray Forceful 23 Super Strength Hairspray on top of hair to keep hold and for added shine.
  6. Add a pea-size amount of All Soft Argan-6 Multi-Care Oil to the top of the head and throughout the lengths for added shine.