Fashion Week How-To: Shiny, Natural Texture

Redken Global Creative Director Guido capitalized on individualism at Kanye West’s FW 2017 Show.


“Kanye is all about true individuality again this season. There’s a lot of different personalities, and a wide array of textures and cuts. I’m bringing them all together with Glow Dry Style Enhancing Blow Dry Oil to give it a bit of sheen and style to each individual look.”– Guido



  1. Prep hair with All Soft Shampoo and Conditioner to cleanse the hair and add softness and shine.
  1. While hair is damp, apply a pea-size amount of Glow Dry Style Enhancing Blow Dry Oil to help create a softer texture and give added shine.
  1. Create a center part using fingertips.
  1. Allow hair to air dry.
  1. To add bend to the hair, use a curling iron on random sections and brush through.


If needed, finish with a little more Glow Dry Style Enhancing Blow Dry Oil to tame any excess frizz.


Suggested Articles

An answer to flat, lifeless hair has arrived: ghd Rise, a 3D volume smart hot brush. 

Making money in business is a simple equation.

The debut collection will feature six cruelty-free, vegan-friendly essentials.