Redken Global Creative Director Guido capitalized on individualism at Kanye West’s FW 2017 Show.
“Kanye is all about true individuality again this season. There’s a lot of different personalities, and a wide array of textures and cuts. I’m bringing them all together with Glow Dry Style Enhancing Blow Dry Oil to give it a bit of sheen and style to each individual look.”– Guido
GET THE LOOK
- While hair is damp, apply a pea-size amount of Glow Dry Style Enhancing Blow Dry Oil to help create a softer texture and give added shine.
- Create a center part using fingertips.
- Allow hair to air dry.
- To add bend to the hair, use a curling iron on random sections and brush through.
If needed, finish with a little more Glow Dry Style Enhancing Blow Dry Oil to tame any excess frizz.