Fashion Week How-To: Sophisticated Low Ponytail

This season, Redken Global Creative Director Guido capitalized on classic femininity at Tory Burch’s FW 2017 Show. “This season at Tory Burch, both Tory and I were inspired by Katharine Hepburn from the movie “Philadelphia Story”. I’ve prepped the hair with Diamond Oil Shampoo and Conditioner to give it a lot of shine. To me, very clean hair can enhance individual texture. I’ve pulled the hair back into a low ponytail, and added this thick black velvet ribbon from Tory to evoke a romantic, sophisticated, soft, pretty look. I’ve kept the hair at a center part vs. a side part, to give a more girly, feminine touch that very much speaks to the Tory Burch brand.” – Guido



  1. Prep the hair with Diamond Oil Shampoo and Conditioner to cleanse the hair and add shine.
  2. Create a messy center part using fingertips.
  3. Apply Satinwear 04 to the top section of the hair and around the hairline.
  4. Using fingers, blow dry the hair downwards to smooth out any frizz. Use hands to flatten the hair at the top.
  5. Lightly blow dry the lengths of the hair, keeping its natural texture.
  6. Pull hair back into a low ponytail close to the nape of the neck. Secure with an elastic.
  7. If needed, use a curling iron sparingly throughout the length to create added texture.
  8. Tie a wide, black velvet ribbon around the elastic into a loose bow.
  9. Finish with a spritz of Fashion Work 12 Hairspray to keep the crown of the head smooth.
  10. If desired, use fingers to pull out a few face-framing baby hairs to soften the look.