How-To: Add Length and Volume

This week, Bradley Irion adds length and volume to Ruth’s hair with Great Lengths. The key to making this look natural is pinching the ends, and sliding a razor vertically down the hair to diffuse the edge so it’s not too blunt. The end result is a modern, long shag with layers at the crown and shorter pieces framing the face.

About: Ruth Roche is Global Artistic Ambassador for Pureology Serious Colour Care.  She specializes in design/finishing trends and business, and is as captivating in front of thousands as she is in an intimate in-salon setting.  She is the winner of multiple North American Hairstyling Awards (NAHA) awards and has contributed to Milady’s Standard Textbook of Cosmetology.  Stylists from around the world learn, grow and fuel their creative fire with her.  She is an established celebrity stylist (Anne Hathaway, Claire Danes, Amy Adams, Pink, Jenna Fischer, Mariah Carey…) and maintains a loyal clientele at Cutler Salon in NYC. Website:, Facebook:, Instagram:, Pinterest:, Twitter:, YouTube: