This season, Redken Global Creative Director Guido capitalized on hair with attitude at Coach’s SS 2017 Show.
“The coolest girls in New York are in this show. It’s hair with attitude with clothes that are really desirable. So I would call it a must-have, look-at show. The hair is reminiscent of a rebel teenage girl who is current and tough and can cross-over to being a bit tomboyish. To achieve the look, we are doing a messy middle part, drenching hair in Redken Diamond Oil High Shine, pulling a section away from the face and pinning it in the back, allowing sections on either side to hang over the ears to give a more boyish look.” – Guido
GET THE LOOK: Cool New York Girl
- Create a messy, imperfect center part and spritz with Diamond Oil High Shine Airy Mist.
- Using a comb and fingers, pull back front two sections of hair and secure in the back with two bobby pins.
- Mist hair with Forceful 23 Super Strength Hairspray, concentrating on the crown and the length. Set hair with clips in the back for 15-20 minutes.
- Remove clips and set hair again with Forceful 23 Super Strength Hairspray to hold the look. Finish hair by spraying Diamond Oil High Shine Airy Mist for a silky look.
About: Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.