How-To: Effortless & Youthful

UNITE artist Nick Irwin created the hair concept for Byblos at Milan Fashion Week. 

"The look for Byblos SS17 was a younger, sporty vibe. Clothes were inspired by late 70’s early 80’s ski wear, with color blocking and an element of pop art. We decided to go with a look that was effortless but modern and youthful at the same time.  With Byblos being a classic Italian fashion brand we still wanted to pay respect to their history.  We imagined her style would be a classic blow dry, but then later she would have been to the gym and clipped bits of her hair back — so this look was 'post workout.'  Elements of the hair being beautiful and elements being slightly sweaty.  It was about keeping an individuality to the look and not cloning girls, but at the same time keeping a nuance which stayed in tune with the collection.  There had to be a lightness to the hair so when the girls walked the hair moved, the key way to make this work was not over use products.” — NICK IRWIN for UNITE


  1.  To damp hair, I applied UNITE Elevate Mousse to the roots and mid lengths of the hair,  leaving out random strands of hair around the hair line. 
  2.  The hair was then blown out using a UNITE large round brush to create root lift and a slight bend in the hair.  
  3.  Then taking random sections spraying the hair with UNITE Go 365 hairspray with the light setting, the hair was then slightly waved with a curl stick.  
  4.  Using the fingers hair was dressed out randomly without over thinking. 
  5. The hair through the sides and top was pinned in a irregular fashion, so half up and half down.  
  6.  Each girl had her own individual style created by promoting her natural hair line using UNITE 7 Seconds Glossing Spray to make the hair look a little bit sweaty in places.

Photo credit: Nick Irwin

About: Andrew Dale, Founder and CEO of UNITE, began as an apprentice with Vidal Sassoon at age 16. He became a stylist by 18 and was soon doing session work with Vidal by age 20. Soon after, he was asked to relocate to the US working in New York and Beverly Hills and teaching on the Sassoon Artistic Team both on platform and at the Santa Monica Academy. Dale continued on to open his own five salons in Los Angeles and San Diego. After taking a short time away from the educational arena, Dale created UNITE "Uniting hairdressers together to make the industry a better place." For more information vist