To celebrate Tommy Hilfiger’s #TommyNow Rock Circus at London Fashion Week, Wella Professionals Global Creative Director of Care & Styling Eugene Souleiman took a disheveled and anti-cosmetic approach with the models’ hair. Souleiman kept the look tough and urban for a sharp contrast with the glamorous makeup. “The hair needed to look unwashed, like a couple days old from dancing away at your favorite gig,” Souleiman says. Supermodel Sara Sampaio brought the #TommyxGigi collection to life, walking the runway with a look and hairstyle reminiscent of a ‘90s rock concert.
Get the Look:
- Spray Wella Professionals Elements Leave In Conditioning Spray at the roots.
- Next, use ghd Soft Curl Tongs to create broken movement and disrupt the hair’s texture.
- Twist hair into a low ponytail and spray with Wella Professionals EIMI Perfect Setting before letting the hair loose and diffusing with ghd Air Hair Dryer to create a natural wave.
- Finally spray Wella Professionals EIMI Sugar Lift to create separation and increase the movement.
About: For over 130 years, Wella has been delivering innovations and services that enable hairdressers’ creativity. The company’s story begins in 19th century Germany, with the vision and passion of one hairdresser, Franz Stroher. More information is available at www.wella.com