How-To: Sexy, Beach Hair






Hair by Guido, Redken Global Creative Director

“It’s makeover madness here at the Alexander Wang show – we’ve got about 20 girls who have been bleached and cut and totally made over. All the girls have got Fashion Waves in their hair to get that beachy, dry, salty look. I’ve finished it up with a bit of Rough Paste to give it a chunky, matte feel. It’s inspired by the sea and being in the sun to get that sexy, matte look. ”– Guido


  1.  Start with wet hair. Prep the hair by spraying it heavily with Fashion Waves 07 to get a bit of texture.
  2. Use a diffuser to scrunch the hair for added texture, and dry hair approximately 50%
  3.  Run your fingers through your hair to add separation.
  4. Pump a small amount of Rough Paste 12 and distribute throughout ends for a defined beachy look.
  5. Part hair to one side.

About: Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit to book an appointment or buy authentic Redken products from your local salon. For more information, visit, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.

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