The Freeze Frame Collection
Still images of delicate beauty are captured in Freeze Frame, the latest collection from Scruples. These iridescent looks are influenced by the composition of soft streaming cuts with multidimensional colors. The result is a series of short, medium and long looks that encapsulate the natural beauty of Scruples’ gel color range – images of exquisite elegance that are forever frozen in time.
Credits
Creative Director: Mia Liguori McHugh, Scruples Co-President Creative
Session Styling: Charlie Price, Scruples Independent Creative Consultant
Haircut:
Scruples Design Team Member: Katie Nielsen
Scruples Artist: April Godwin
Haircolor:
Scruples Design Team Members: Chris Venesky and Katie Nielsen
Scruples Artists: Donna Campbell, Christopher Dore and Jacque Alexander Hansen
Makeup: Kumi
Photography: riggs + bachen at ME Artists
Look One
Model: Lindsay
Session Styling: Charlie Price, Scruples Independent Creative Consultant
Haircut: Charlie Price, Scruples Independent Creative Consultant
Haircolor: April Godwin, Scruples Design Team Member,
Natural Level 5
Base Color: HIGH DEFINITION Custom Mixing Gel Color Level 3 Wine Auburn
Dimension Color 1: HIGH DEFINITION Custom Mixing Gel Color Level 5 Wine Auburn
Dimension Color 2: BLAZING HIGHLIGHTS Toner Infused Gel Color Warm Rich Red
Dimension Color 3: BLAZING HIGHLIGHTS Toner Infused Gel Color Warm Copper Blonde
Look Two
Model: Amanda
Session Styling: Charlie Price, Scruples Independent Creative Consultant
Haircut: Katie Nielsen, Scruples Design Team Member
Haircolor: Katie Nielsen, Scruples Design Team Member and Jacque Alexander Hansen, Scruples Artist
Natural Level 3
Base Color: HIGH DEFINITION Custom Mixing Gel Color Level 5 Ash
Dimension Color 1: BLAZING HIGHLIGHTS Toner Infused Gel Color Cool Almond Blonde
Dimension Color 2: BLAZING HIGHLIGHTS Toner Infused Gel Color Honey Blonde
Dimension Color 3: SHADOW LOWLIGHTS Filler Infused Gel Color Cocoa
Look Three
Model: Krista
Session Styling: Charlie Price, Scruples Independent Creative Consultant
Haircut: April Godwin, Scruples Artist and Charlie Price, Scruples Independent Creative Consultant
Haircolor: Donna Campbell, Scruples Artist
Natural Level 5
Base Color: HIGH DEFINITION Custom Mixing Gel Color Level 9 Neutral
Dimension Color 1: BLAZING HIGHLIGHTS Toner Infused Gel Color Pale Vanilla Blonde
Dimension Color 2: SHADOW LOWLIGHTS Filler Infused Gel Color Cool Pecan
Look Four
Model: Madeline
Session Styling: Charlie Price, Scruples Independent Creative Consultant
Haircut: Charlie Price, Scruples Independent Creative Consultant
Haircolor: Donna Campbell, Scruples Artist and April Godwin, Scruples Artist
Natural level 4
Base Color: HIGH DEFINITION Custom Mixing Gel Color Level 7 Strawberry Blonde +
Level 8 Golden Red
Dimension Color 1: HIGH DEFINITION Custom Mixing Gel Color Level 8 Golden Red
Dimension Color 2: BLAZING HIGHLIGHTS Toner Infused Gel Color Warm Copper Blonde
Dimension Color 3: BLAZING HIGHLIGHTS Toner Infused Gel Warm Golden Blonde
About: Scruples is a fashion-forward manufacturer of professional hair care products that is dedicated to serving the needs of hairstylists and their clients. Scruples provides smart solutions for hair salons and stylists that enable them to grow their business creatively and profitably. Scruples is headquartered just south of Minneapolis, where it is privately owned and operated. For more information, click here.