Step-by-Step: Hand-Pressed Color

The haircolor technique created exclusively by Redken Artist Chiala Marvici, Hand Pressed Color, is a unique method of application that allows colorists to create custom, multi-dimensional color blends in less time than traditional methods. Its versatility allows for an unlimited palette of haircolor and is perfect for recreating the most popular vivid color trends seen today. Using Chiala’s tools specifically designed with the colorist in mind, Hand Pressed Color creates diffused patterns and seamless blends enhancing efficiency and creativity behind the chair.

Step-by-Step Application

Step 1: Create a center part that isolates the left side and right side equally. Secure both sections of hair.

Step 2: Working with circular brush strokes, apply formula #1 to the top of the color board. Next, fill in the rest of the board alternating formulas #1, #2, and #3.

Step 3: Staring in the nap, section out horizontal sub-sections up to 6” in length and no more than 1Ž4” in thickness.

Step 4: Determine the desired angle and position of the paddle based on desired end results. Starting at the top of the board, glide the paddle completely down the length of the board, pressing color into the hair. Repeat additional glides for a deeper blending effect.

Step 5: Once paddle glides are complete, starting with the top of the board carefully peel the board down and away from the section to release the hair. Repeat steps throughout the left and right side of the head until all color has been applied.

Allow clients to whisper, talk, or shout with the latest vibrant color blends created exclusively for Hand Pressed Color! Chiala’s formulas below will capture a range Rose Gold shades, perfect for clients who are looking to ease into vivid color or those looking to make a statement.

Whisper:

Formula #1: 1 oz. Redken City Beats in City Ballet Pink

Formula #2: 1/2 oz. Redken City Beats in Chelsea Coral + 1Ž2 oz. Redken City Beats in Clear

Formula #3: 1/2 oz. Redken City Beats in Yellow Cab + 1Ž2 oz. Redken City Beats in Clear

Formula #4: 1/2 oz. Redken City Beats in City Ballet Pink + 1Ž2 oz. Redken City Beats in Clear

 

Talk:

Formula #1: 1 oz. Redken City Beats in City Ballet Pink

Formula #2: 1 oz. Redken City Beats in Chelsea Coral

Formula #3: 3/4 oz. Redken City Beats in Yellow Cab + 1Ž4 oz. Redken City Beats in Clear

 

Shout:

Formula #1: 1 oz. Redken City Beats in Midtown Magenta

Formula #2: 1 oz. Redken City Beats In West Village Sunset

Formula #3: 1 oz. Redken City Beats in Yellow Cab

 

About:

For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals.  Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge.  For more information, visit RedkenPro.comlike Redken on Facebook or follow on TwitterInstagram, Snapchat and Periscope @Redken5thAve.

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