David Thurston is the founder of Pulp Riot, an innovative hair color line that is part of Luxury Brand Partners family of products (that also includes Oribe, R+Co, and Smith & Cult). In this episode, David shares his take on the changing industry landscape being driven in large measure by the digital and social revolution in how professionals communicate, learn and make purchases. David is founder of the Los Angeles based Butterfly Loft salon, co-founder of the affiliated Ubungalows (salon suites) and Butterfly Circus, a traveling collection of educators teaching in an innovative, fast-paced format (that has been a game changer for the industry). David also offers consulting services on an array of subjects, including building and running salons, salon suites, and social media. Learn more at pulpriothair.com.