Behind the April Cover Shoot with Malibu C Professional

This month’s cover shoot was a series of firsts for the Malibu C Professional team. This issue marks their first-ever American Salon cover. Check out the behind-the-scenes video below to see how Global Creative Director Missy Peterson and Regis Salons Creative Director Jamie Suarez worked together to produce the collection inspired by the idea of pushing the limits.

It was the first creative collaboration between Peterson and Suarez. And it was the first time Suarez had ever worked with the new Concentr8 Colour Primary Pigments ahead of their worldwide release next month, which marks the first launch of hair color for the brand. “Malibu C plays nice with everybody, so the Concentr8 Colours aren’t meant to replace what you already have,” says Peterson. “Instead, they give you control over what you want to achieve,” which in this case, goes back to the basics with the building blocks of color.

One of the first lessons learned in school (both elementary and cosmetology) is that primary colors—red, blue and yellow—make up every other color imaginable. And once you learn the basics, you can play around with confidence, says Peterson. This was a key theme of the collaboration, she says, “which was intended to celebrate the artistry at the heart of our industry, and the ability to take your craft to new highs, both in practice and in spirit.”

So what were Juarez’s initial thoughts about Concentr8 Colour? He says with a smile: “My first impression is that it’s the last tool that colorists need to truly customize color.”

 

About:

The core of Malibu C's Wellness Beauty Collection is a selection of customized Wellness Hair Care Remedies which are 100% vegan, cruelty-free and formulated without gluten, parabens, sulfates, preservative and fragrances, and made in Malibu C’s Wellness Labs in the United States. These patented Wellness Remedies feature Malibu C's freshly-activated crystallized vitamin complex of nature-inspired ascorbic (vitamin c) in the purest, most potent form that is freshly-activated by the user for optimum results and benefits.

From the April issue, click here for the digital edition.

Suggested Articles

The latest episode of Access Beauty shares tips for increasing revenue behind the chair.

Repeat after me: healthy hair starts with a healthy scalp.

Check out the latest looks and trends for fall 2020.