How-To Video: Double Identity Fringe

How many of your clients would love to have Double Identity Fringe? Let's watch Sam Villa Education Director Andrew Carruthers as he transforms his Michelle Williams look-alike model from mod rocker to Hollywood chic and back.

Andrew explains that his goal is to enable the client to create two distinct looks, one classic like Michelle Williams and the other rock and roll, by moving the fringe from one side to the other side. Andrew's takeaways and key tools:

  • Learn how to use the existing movement in the hair from the last cut
  • Discover how draping the hair into your comb gives you control
  • Play with open corners
  • Why using the mirror is so important
  • Don't be shy about breaking it up!

About: Sam Villa is Global Artistic Ambassador for Redken and Founding Partner of the Sam Villa brand (Allvus, LLC), designed to bring “More Sam to More People.”  The educational world of this Favorite Platform Artist and Educator (2012, 2011 and 2007), Favorite Overall Educator of the Year (2015), can be experienced on


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