Ivan Zoot Audio: Find Your Specialty

ivan zoot american salon haircutter

My wise tip for your career is to specialize. You should hone in a particular sector of our industry or service that you truly enjoy delivering, specialize in it, get really good at it, charge more for it and become a specialist. I will share elements of the how-to, why-to and do-to of specializing in the "wise" segment of my Healthy Haircutter posts. Here is your next installment.  

About: Ivan is a licensed barber, licensed cosmetologist and certified personal trainer.  Ivan specializes in working with salons, individuals and brands to get healthy, stay healthy, build business and increase profits and productivity. His book series, ClipperGuy Says… features eight titles ranging from technical cutting and business building to revealing the secrets of the cutting system he developed and used to break three Guinness World Hair Cutting records. More information about Ivan is available at www.clipperguy.com

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