Artist Stories: DJ Muldoon

Founder and co-owner of The Factory, D.J. Muldoon has managed to create a significant presence and growing loyal following without the support of a manufacturer. Known and respected globally thanks in part to his engaging presence across social media platforms, D.J is a second-generation haircutter with a passion for both the craft and the education required to support it.  

With roots firmly planted in the global Sassoon culture, D.J. has been at the forefront of the independent artist movement that has grown very much out of social media, including being an early and leading member of the community.  His early live streaming of haircuts as well as his technical videos caught the attention of thousands of professionals. His Factory Salon and educational space speaks volumes about his love of teaching as much as his love of working with clients. 

About: Gordon is Publisher/ VP of Digital at American Salon where he works with the entire editorial team as well as with the considerable resources of parent company Questex to bring you stories, resources and more, 24/7. Gordon can be found online at or as @gordnm on Instagram. In real-time, you can find Gordon at major beauty events where he often teaches classes on business and career development as well as best practices in digital and social media.  Email Gordon at