One of the easiest techniques for waves involves using a hot tool that's an unlikely culprit for any type of bend or curl: a flat iron.

Are your curls falling before you're even finished with the service? These tips will ensure that your client's curls look great and last longer.

Curly hair can be a challenge–not only cutting, but styling. This week Ruth shares tips on styling curly hair to maintain curl definition without the crunch…

Matrix artists Matias Loraschi and Paul Falltrick took their model from a dirty blonde to a silky platinum blonde.

Game of Thrones actress Sophie Turner wore side swept waves to compliment her newly dyed locks.

For the 2017 ESPY's, Olympian Aly Raisman wore loose waves styled by Matrix Celebrity Stylist George Papanikolas.

The copacabana technique is used to brighten the hair with golden blonde shades while maintaining a more natural base.

Heavy broomstick ends, sound familiar? You can bring a natural look and feel back to the hair. Watch here.