At Matrix's recent launch event in New York, American Salon had the opportunity to test out the brand's newest offering: Food For Soft. This concentrated formula is infused with Avocado Oil, containing a multitude of beneficial properties, and Hyaluronic Acid, providing instant and lasting hydration, up to seven times more moisture for up to 72 hours.
As someone with straight, fine, bleached hair, I can attest to the results of this product, which left my hair feeling softer and healthier than before. The need for hydration is essential for all hair types and textures, and the key ingredients of hyaluronic acid and avocado oil make this collection a good solution, from my experience.
Hyaluronic acid is well-known for its moisturizing properties for the skin, but it's also fantastic for hair. This ingredient is a great fit for all hair types, as it can absorb up to 1,000 times its weight in water, acting as a sponge, deeply hydrating hair strands. Avocado oil is another game-changer for hair of all types, as it creates a hydrophobic layer that seals the hair shaft and prevents moisture loss. This oil works well for building up and customizing applications.
The Food For Soft collection from Matrix includes four products: the Hydrating Shampoo, Detangling Hydrating Conditioner, Rich Hydrating Treatment Mask, and Multi-Use Hair Oil Serum:
The Hydrating Shampoo cleanses and removes excess oil without stripping hair of necessary moisture. The Detangling Hydrating Conditioner replenishes dry and brittle hair with ultimate hydration.
The Rich Hydrating Treatment Mask is ideal for the driest and most porous hair, providing hydration for up to 3 days with just 3 pumps for 3 minutes.
The Multi-Use Hair Oil Serum is a leave-in treatment that helps to seal in hydration, resulting in shiny, smooth hair, with heat protection up to 450°F.
The Food For Soft collection will be available for purchase on Matrix.com, Amazon.com, Ulta.com, JCPenney, and Hair.com starting in May.
ABOUT MATRIX
Matrix is part of L’Oréal USA's Professional Products Division. Founded in 1980, Matrix says it is committed to the development of the salon professional and offers a wide range of products including: COLORGRAPHICS, COLORINSIDER, Color Sync, Logics, SOBOOST, SOCOLOR, and Total Results (Matrix professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit Matrix.com for hairstyle and haircolor inspiration as well as Matrix trends and tips.