Out of Africa
John Paul Mitchell Systems (JPMS) is launching a new advertising campaign shot by acclaimed photographer Norman Jean Roy that focuses on the company's outreach to aid poverty and children's needs worldwide.
Norman Jean Roy, John Anthony DeJoria and John Paul DeJoria take a break from shooting
The latest campaign—shot on location in South Africa's Glen Afric game reserve, White Elephant Reserve and Ingwavuma—continues to stress an ongoing focus on family and philanthropy. Paul Mitchell CEO and co-founder John Paul DeJoria, wife, Eloise, and son, John Anthony, are prominently featured, along with a few of the children who are part of the thousands that Food4Africa's outreach program feeds and educates daily. JPMS has a very close relationship with Food4Africa, with active fundraising through Paul Mitchell Schools, the recent Paul Mitchell 2008 holiday promotion, and continued monetary and hands-on support from DeJoria.
JPMS' Nanette Bercu on the move
In keeping with the brand's "look behind the bottle" philosophy, the ads are devoid of product images. "Their message," said JPMS Senior Vice President and Creative Director Nanette Bercu, "encourages the audience to 'live local, care global' while inviting the reader to join JPMS' family of more than 200,000 hairdressers in supporting Food4Africa in its commitment to feed, shelter and educate thousands of needy children every day."
DeJoria and wife, Eloise, in the new single-page ad
"Part of our culture here at JPMS is to give back, even in areas where they won't ever directly see the environment or the people they are positively affecting," DeJoria said. "This campaign underscores to individuals that we give in life to help humanity and make the planet a better place to live for all, improving mankind's future. It's good to pay a little bit of rent for being here by doing something good for the humans, animals and environment of our planet."
The new spread features John Anthony, John Paul and Eloise with some of the children who benefit from Food4Africa's aid
The campaign debuts this month and runs throughout the year, appearing in more than 10 magazines, including Elle, Glamour, In Style, Lucky, GQ and Self, as well as in American Salon. —KELLEY DONAHUE
African children from Ingwavuma present the DeJorias with a banner of thanks.
What's Age Got to Do With It?
JPMS Editorial Director Lucie Doughty has been the trusted stylist of television personality and author Robin McGraw for years. No wonder McGraw, who also happens to be the wife of talk show host Dr. Phil McGraw, tapped Doughty to be the haircolor expert for her new book, What's Age Got to Do With It? (Thomas Nelson, 2008). The book was inspired by the thousands of e-mails McGraw has received from women asking what she does to look and feel so vibrant at the age of 55. Doughty provides insightful tips in the book on how readers can work with their stylists to choose and maintain the right color and style for them. "It was such a thrilling experience to work with Robin on this book and appear on Dr. Phil," Doughty said. "She has an amazing sense of style and knows what looks good." —M.D.
One of Lucie Doughty's creations
Sexy Hair Unveils New Celebrity Spokespersons
Sexy Hair has named country music singer and former American Idol finalist Kellie Pickler and Dancing With the Stars professional dancer Cheryl Burke as the two new celebrity faces of the brand, joining The Pussycat Dolls and boy band Close to Home. As spokespersons, Pickler and Burke will appear in the company's print ads (look for them in next month's issue) and promotional materials, along with other publicity events throughout the year. "Sexy Hair is an attitude! It's about youth, energy, vitality and feeling sexy," said Jim Morrison, CEO, Sexy Hair. "Kellie Pickler and Cheryl Burke are two of the sexiest women on the planet; they both represent what Sexy Hair is all about and they both look spectacular." —L.M.
Aveda Institute Receives National Accreditation
The Gary Manuel Aveda Institute earned accreditation from the National Accrediting Commission of Cosmetology Arts and Sciences (NACCAS) in January, becoming the first new school to become accredited by NACCAS in the city of Seattle since 1977. Industry leaders Gary Howse and Manuel Benevich, co-owners of Gary Manuel Salon, founded the institute in 2005. Known for their cutting-edge training program, Howse and Benevich envisioned creating a fashion-forward school that would give students a modern foray into the beauty industry. "Manuel and I could not be more proud of our organization there, from the teachers to the facility," Howse said. "It's really our version of the Harvard of beauty schools." This accreditation enables the Gary Manuel Aveda Institute to apply to the U.S. Department of Education to participate in federal education funding programs. —J.H.
Maly's Introduces Text Messaging Program
Maly's announced the launch of M2U, an exclusive text messaging program that allows Maly's customers to receive exclusive savings offers directly to their phones, saving time and reducing paper waste. Customers who sign up for this free program (text messaging rates may apply) are guaranteed several offers each month, with a maximum of one text message per week. "Maly's understands our customers' busy lifestyles and we couldn't be more excited to introduce a program like M2U that directly meets their needs," said Colin Walsh, vice president of marketing and education. "By offering a new paperless way to save our customers money, Maly's makes going green easier than ever in 2009." To sign up, text M2U to 79704. —L.M.
Charitable Photo Shoot to Benefit Breast Cancer Research
Passion Beauty International, publisher of Passion International Stylebooks, will be holding a special photo shoot to benefit Susan G. Komen for the Cure, a foundation for breast cancer research and health services. The professional photography session will be held on March 15 at John Paul Mitchell The School in Casselberry, FL, and selected images will appear in the company's professional stylebooks, which are provided to salons across the globe to use in their reception areas. The registration fee is $150, and a majority of that money will go to the Susan G. Komen Foundation. To register, contact Jeannie Odom of Elite Salon Systems at 407/973-6560 or Richard Quick at 321/433-2494. —L.M.
Be Inspired by Redken's Kris Sorbie
Redken's Kris Sorbie has just released her first educational video called B-ing Who You Want to Be. On the DVD, which aims to help you grow your business, Sorbie shares two haircolor techniques, taking you on a journey from the point of inspiration to the end result. She shows you how to break the mold step-by-step, using your own skills in a new way by taking inspiration from your surroundings and using it to create new techniques that are tailor-made for your clients. To order, visit krissorbie.com. —M.D.
Repêchage to Host Charity Dinner Sponsored by NCA
On March 16, Repêchage founder and President Lydia Sarfati will join with Paul Smith, director of education for Emiliani Beauty Supply to host a National Cosmetology Association (NCA) Dining for Change event. The dinner, which will be hosted on the Repêchage premises in Secaucus, NJ, is a fundraiser for three NCA-sponsored charities: The Salons Against Domestic Abuse Fund/CUT IT OUT, a program dedicated to building awareness about domestic violence; Look Good . . . Feel Better, a nationwide organization that offers women dealing with appearance-related side effects of cancer treatment in-hospital classes taught by beauty professionals; and The NCA Disaster Relief Fund, which provides emergency monetary assistance to directly support salons impacted by natural disasters. The Dining for Change dinner will also give guests the opportunity to discuss industry issues and share tips on achieving success in this struggling economy. To purchase your $45 ticket for the event, call 201/549-4200. —L.M.
Sport Clips Stylists Help Troops Call Home
Service men and women received over one million minutes of phone-Internet talk time for the holidays through Sport Clips' donation to the Veterans of Foreign Wars' (VFW) Operation Uplink Program, which keeps military personnel and hospitalized veterans in touch with their families and loved ones.
Sport Clips stylists raised money for Operation Uplink.
Men's salon franchise Sport Clips announced that its team members and clients raised more than $118,000 in donations through its 600-plus locations across the country. Stores nationwide were encouraged to participate in a cut-a-thon on Veterans Day, when $1 from each haircut was donated. In-store donation drives and fundraisers over a four-week period leading up to Veterans Day also contributed to Sport Clips' efforts.
"I know how important it is to hear the voices of loved ones when you are overseas for months at a time, having been there myself," said Sport Clips founder and CEO Gordon Logan. "It's our honor and privilege to make this a holiday gift to those who are selflessly serving our country." —J.H.
Kirschner Group Reps Win Awards
The Kirschner Group, a manufacturer representative organization for the professional beauty industry, announced that two of its representatives were recently presented with awards. HAI Products of California named Alan Aronson, who has more than 20 years of sales experience in the Northeast territory, its Manufacturers Rep of the Year. Aronson exceeded all goals set for him and was a true pioneer of the product line. Phil O'Toole was awarded Rep of the Year by his customer, Nancy's Beauty Warehouse. O'Toole has been instrumental in building business for Nancy's Beauty along the West Coast. —L.M.
New Faces, New Bases
Redken and Pureology announced several promotions. Lauren Consiglio has been promoted to senior director of U.S. marketing for Redken Styling, Men's and national accounts. Sean Harrington has been promoted to senior director of U.S. marketing for Pureology. Darienne L. Howe has been promoted to senior director of public relations for Redken and Pureology. Pam Milazzo has been promoted to senior director of training for Redken and Pureology. Cassandra Batista has been promoted to director of U.S. marketing for Redken haircolor and texture. Keith Gerchick has been promoted to art director of global creative for Redken haircolor, Chemistry, men's and media.
Goldwell welcomes Cherry Petenbrink to its artistic team. She most recently served as salon manager at Goldwell Salon/Academy Santa Monica, CA.
Allvus LLC appointed Robert Reed as vice president of product development and partner. Reed previously served as president and founder of Ergo Styling Tools.
Darienne L. Howe
Pivot Point International announced the promotions of two management team members. Ken Angermeier has been promoted to vice president, global marketing and customer support. Sara Pirok is now vice president, international academies and franchise development.
FHI Heat appointed Tyler Oman as sales manager for full-service distribution. In this new role, Oman will focus on servicing and growing the company's full-service distributor accounts.
TIGI Colour announced the promotion of Susan Roberts-Cooper to national creative technical director. In her new position, Roberts-Cooper will be responsible for communicating the vision of TIGI Colour to the hairdressing industry, establishing the technical direction throughout the United States and working closely with the International Team. —N.P.