Educate clients about the benefits of adding face masks to skincare regimens.
Standard skincare routines include cleansing, toning and moisturizing, but clients can achieve even more benefits by adding a facial mask to their regimens. According to Lydia Sarfati, CEO and founder of Repêchage, masks are a great way to moisturize skin, rid impurities, exfoliate and tone. “Today, there are different masks for different skin types, so everyone can take advantage of masking,” Sarfati says. “The benefits of masks depend on the client’s skin. For oily complexions, mud-based masks provide a deep cleansing, but for dull complexions, an exfoliating mask removes dead skin cell buildup.”
The new professional Repêchage Lamina Lift Mask, which can be used as a stand-alone treatment or as a service upgrade, contains a blend of Ecocert seaweeds, orange water, aloe vera and other natural botanicals to provide soothing, cooling and moisturizing benefits. Ideal for oily skin, Dermalogica Skin Refining Masque is a deep-cleansing clay mask that purifies and refines skin. Featuring rosehip extract, maize flour, honey and salicylic acid, the Rosehip Exfoliating Masque from Éminence Organic Skin Care helps improve the appearance of skin with gentle exfoliation.
Face masks can be applied during facials and can also be sold in retail areas for clients to use at home between treatments. Sarfati recommends that clients apply a thin layer of the mask after cleansing and leave it on for 10 minutes. The mask can be removed with wet cotton before rinsing skin and patting it dry to reveal a healthier, more radiant complexion. dermalogica.com; eminenceorganics.com; repechage.com —N.A.