Olaplex launched the Olaplex No. 5P Blonde Enhancer Toning Conditioner on September 11. The nourishing conditioner locks in brightness and neutralizes unwanted yellow tones root-to-tip as it softens, detangles, and strengthens hair.
Inspired by the globally bestselling Olaplex No. 5 Bond Maintenance Conditioner, the new Olaplex No. 5P Blonde Enhancer Toning Conditioner is formulated as a root-to-tip formula for weightless, nourishing hydration with perfect slip to detangle and soften. Micro-fine pigments reach gaps typically left by larger pigments in purple shampoos to lock in bright, even tone. Patented Olaplex Bond Building Technology helps maintain strong, healthy-looking blondes and grays, some of the most fragile hair types vulnerable to damage.
How to Use it:
No. 5P is part of a customizable brightening routine. Use after No. 4P Blonde Enhancer Toning Shampoo to lock in brightness or alone for more subtle toning and more frequent use. Apply a generous amount to clean, damp hair. Leave on for up to three minutes. Rinse thoroughly. Use weekly or as needed.
Clinical Study:
- Clinically proven to smooth, strengthen, and reduce brassiness after one use
- Color safe
Consumer Perception Study:
No. 5P:
- 87% agree hair was less brassy
- 87% agree evens tone
- 81% saw restored brightness and shine*
No. 4P + No. 5P:
- 91% agree hair was less brassy*
*Based on an independent consumer perception study of 60 women with bleached/color treated blonde hair