Pantene has added actress and singer Dara Reneé to its roster of Healthy Hair ambassadors. As part of the program, Reneé will be sharing the secrets behind how she cares for her signature curls as part of Pantene’s “If You Know, You Know It’s Pantene” campaign.
Reneé will be starring in a campaign spotlighting new, yet-to-be-announced Pantene products, debuting early next year.
Pantene says that Reneé is known for embracing her natural hair and has often credited Pantene for keeping her curls nourished and healthy. She says that because she loves experimenting with different colors and styles, her hair craves moisture and nutrients to keep it strong, resilient and to protect from breakage.
“This is a dream partnership for me, and I am so excited to kick off my Healthy Hair journey with Pantene,” says Dara Reneé. “Pantene has been my go-to for a long time for a reason. In the past I’ve experienced dryness and breakage from constant styling on set and coloring, and since using Pantene my hair has been softer and stronger than ever before. I’m proud to represent a brand that stands for all hair being healthy, strong #PanteneHair.”