Salon News

5 Ways Gen Alpha Is Rewriting the Beauty Retail Playbook

A new study by Ulta Beauty & NielsenIQ shows Gen Alpha is redefining beauty via AI-driven shopping, increased male grooming, and a return to the mall.

American Salon Staff Jun 22, 2026 10:18am

Man using AI tools for virtual hair and beard try-on

New AI Hair & Beard Try-On Tools Can Analyze Hair Health, Too

Jun 17, 2026 6:13pm

e.l.f. Expands Into Hair Care With New Six-Product Line

Jun 16, 2026 10:30am

Young woman applying sunscreen to her face

One of K-Beauty’s Hero Sunscreen Ingredients is Now FDA Approved

Jun 11, 2026 3:41pm

Sam Villa accepting the 2026 Legacy Award with his son Mateo

Beauty Changes Lives Honors Sam Villa's Enduring Impact

Jun 5, 2026 8:45am

2026 NAHA Winner - Master Hairstylist Collection - David Barron

These Are the Beauty Pros Who Ruled the Evening at NAHA 2026

Jun 1, 2026 3:53pm