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Backstage at Bridal Fashion Week

Apr 11, 2014 | By Corie Hengst
Bridal season has arrived, and with it comes Bridal Fashion Week, which I was extra-excited to attend because my own wedding is coming up next month! This morning I went backstage to see the hair and...

USA Hometown Heroes Invites Stylists to Become Hair Heroes for a Day

Apr 10, 2014 | By Lisa Bruckenstein
USA Hometown Heroes and Christine Zilinski of Salon Concrete have joined forces for "Hair for Heroes" a one day nationwide fundraising event. On Aug 04, 2014 salons and stylists from around the...

Actress Mary-Louise Parker Shows Her Support for Aveda's Earth Month Initiatives

Apr 04, 2014 | By Lisa Bruckenstein
To show her support for Aveda Earth Month 2014 clean water initiatives, actress Mary-Louise Parker visited the Aveda Institute on Spring Street in NYC. She checked out the Catwalk for Water “trashion...

SHE by SO.CAP.USA is Looking for Top Talent to Enter Extensionist Contest

Apr 03, 2014 | By Lisa Bruckenstein
SHE by SO.CAP.USA has extended the deadline for its extensionist talent contest to April 30, 2014. The company is looking for the talented extensionists to share their best work in four categories...

Remembering Horst

Apr 01, 2014 | By Kelley Donahue
Horst Rechelbacher, a trailblazer who spurred the botanical boom in salons and founded Aveda and Intelligent Nutrients passed away in February at age 72. Since that time, the tributes have been...

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