Wahl Professional’s nationwide educational experience, Disruptour, is back with three more stops, beginning in Chicago. Attendees will learn two trendy haircuts, social media best practices, photography tips and the latest product information from the nation’s top educators.
Last year’s tour went on an unexpected hiatus due to the pandemic. “We sat and thought about how we wanted to relaunch in 2021. We wanted to see how we could reach people in a different way,” said Lisa Finucane(@lisafin1), Wahl Pro US director of education. “People were looking for a connection, not just to a brand, but to each other.”
This year’s setup is different, in that every educator is assigned a table with at most five attendees, allowing everyone to feel a stronger, more intimate connection to the material being. “There are new people that join at each location, so you won’t get the same experience twice if you decide to go to multiple shows,” says Finucane.
For example, attendees will be able to earn Continuing Education credits in Chicago, purchase products in Atlanta, and party with a year-end celebration in Miami. The Disruptour has been to Austin, Boston and Nashville already.
“[Austin] was a little scary since we were still in the midst of COVID, but once we got there, everyone felt a sense of relief and a lot of healing came from this show,” says Finucane. “The team really started to gel in Boston and everything came together in Nashville. Communities were coming back into the light again after a dark time.”
Plans are already being made for an evolved 2022 Disruptour. In the meantime, barbers and stylists should be on the lookout for pop-ups that include information about different tools and the 1919 haircutting system, along with a full-force, one-stop-shop for cutting, styling and finishing.
Tickets for the Disruptour are available exclusively online. VIP tickets can be purchased and come with a limited-edition Disruptour Clipper, two mannequin heads and hands-on instruction.