To achieve the goal, OPI created a 155 foot long manicure bar sprawled out along Santa Monica's famous 3rd Street Promenade.
Bachik will work with OPI's education, product development, digital, social and influencer marketing teams.
Viola Davis and Mandy Moore get Red Carpet ready with Essie.
3-D nail art with spilling pills, working lava lamps and opium flowers for a collection inspired by indulgent psychedelic punk.
CND adorned each models’ fingertips with shimmering snakeskin, holographic gems and hand-molded florals for The Blonds SS18 show.
Morgan Taylor Lacquer’s lead artist uses oxblood red, dusty rose and starry nail art to capture a poised and playful spirit.
Highlighting the playfully futuristic feel of the collection, the custom nail style featured silver-dusted nail beds and bursts of bright color.
A roundup of the must-have products we liked this month.
Keep your clients’ tips in tip-top shape with the latest and greatest must-haves in nail tools.
Get inspired by the creative services and treatments these nail salons offer on their menus.