To achieve the goal, OPI created a 155 foot long manicure bar sprawled out along Santa Monica's famous 3rd Street Promenade.

Bachik will work with OPI's education, product development, digital, social and influencer marketing teams.

3-D nail art with spilling pills, working lava lamps and opium flowers for a collection inspired by indulgent psychedelic punk.

CND adorned each models’ fingertips with shimmering snakeskin, holographic gems and hand-molded florals for The Blonds SS18 show.

Highlighting the playfully futuristic feel of the collection, the custom nail style featured silver-dusted nail beds and bursts of bright color.

A roundup of the must-have products we liked this month.

Keep your clients’ tips in tip-top shape with the latest and greatest must-haves in nail tools.

Get inspired by the creative services and treatments these nail salons offer on their menus.