To achieve the goal, OPI created a 155 foot long manicure bar sprawled out along Santa Monica's famous 3rd Street Promenade.
Bachik will work with OPI's education, product development, digital, social and influencer marketing teams.
These companies raising awareness or donating a percentage of proceeds to breast cancer research and education during the month of October.
We've compiled a list of a few must-have gift sets for your salon.
Luis Alvarez, and a talented Rusk team, takes inspiration from a dahlia flower to give their model an artful pop of color.
Viola Davis and Mandy Moore get Red Carpet ready with Essie.
3-D nail art with spilling pills, working lava lamps and opium flowers for a collection inspired by indulgent psychedelic punk.
CND adorned each models’ fingertips with shimmering snakeskin, holographic gems and hand-molded florals for The Blonds SS18 show.
Here, five activated-charcoal products that really work.
Morgan Taylor Lacquer’s lead artist uses oxblood red, dusty rose and starry nail art to capture a poised and playful spirit.