9 Salon Metrics You Need to Know

Courtesy of Business of Balayage

When it comes to running a business, knowing what’s working and what’s not helps prevent those random panic attacks where you question not just your business, but your purpose in life—yes, we know you’ve had them. Before you throw yourself over the coals, set yourself up for success by taking it upon yourself to track and better understand the inner workings of your business.

Below, we have nine of the most important metrics you should be tracking in your business:

  1. Number of new clients (per week and per month)
  2. Number of referral clients (per week and per month)
  3. Number of repeat clients (per week and per month)
  4. Number of clients you pre-booked
  5. The cost per service vs the amount charged
  6. The number of clients that bought retail
  7. The average retail income per client
  8. Where did new clients come from?
  9. Most common services (per week and per month)

Now that you can see where your clients are coming from and you’ve got a clear view on your retention rate, you’ll have a better idea of where you should be devoting more energy in your business, and you can further fuel the areas of your business that are working for you.

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to Hello! Gorgeous

Hello! Gorgeous is your weekly guide for inspirational trends, techniques, tips, education and the latest beauty news. To read on the go, sign up today to get beauty news and updates delivered right to your inbox!

American Salon is pleased to welcome the Business of Balayage, a collective of brilliant independent educators, as they share a series of business building blogs on americansalon.com. For more information, visit www.thebusinessofbalayage.com.

Suggested Articles

Consulting on the film "Once Upon a Time...in Hollywood" took Markham down memory lane.

Redken Artist Julie Lahr hopped on American Salon’s Facebook Live this week to teach us her ways.

The household name haircare brand is expanding into temporary color toning.