Artist Stories: Diana Schmidtke

In today’s Artist Stories video, we feature LA based Celebrity Stylist and renowned men’s grooming expert, Diana Schmidtke.  We met up with Diana at this year’s International Beauty Show NY where she shared her passion, purpose and story. 

A cosmetologist by license, Diana has become the go-to professional when Hollywood comes calling for help with some of the biggest leading men in the business  - including the likes of A-list stars such as George Clooney, Robert Pattinson, Alexander Skarsgard, Orlando Bloom, Chris and Liam Hemsworth, Viggo Mortensen, and Matt Damon.


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Diana is also known for her passion – not only for men’s grooming, but also for the industry at large, and its potential to impact lives for the better. A volunteer spokesperson for Beauty Changes Lives, an organization committed to creating a more positive image for our industry, Diana shares her passion every chance she gets.

Diana is also the author of Shortcuts to a Successful Career as a Hairstylist or Make-Up Artist for the Fashion and Entertainment Industry, a book offering tips and advice for artists interested in breaking into the business.

 For more about Diana, visit her website,

About: Gordon is Senior Director of Digital at American Salon where he works with the entire editorial team as well as with the considerable resources of parent company Questex to bring you stories, resources and more, 24/7.

Gordon can be found online at or as @gordnm on Instagram. In real-time, you can find Gordon at major beauty events where he often teaches classes on business and career development as well as best practices in digital and social media.  Email Gordon at[email protected].

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