Artist Stories: George Alderete


This week's Artist Stories video episode features the talented colorist and Keune educator George Alderete (Note: one of the nicest guys we know…and we know a LOT of really nice people). 

Known in social media circles as @colorboygeo, the Atlanta-based artist is an award-winning colorist and a three-time NAHA Finalist. His work has been featured in numerous consumer and trade publications including Vogue, InStyle, People, Marie Claire and Self; and his television credits include America's Next Top Model, The Hills, The Tyra Banks Show and The Biggest Loser.  

Following 16 years as an award-winning, nationally recognized salon owner, Alderete made the decision to commit his career to education. He has since traveled the world as a manufacturer global artist and traveling educator. Today, George is North American Creative Ambassador for the Atlanta-based Keune Haircosmetics USA. 

About: Gordon is Publisher/ VP of Digital at American Salon where he works with the entire editorial team as well as with the considerable resources of parent company Questex to bring you stories, resources and more, 24/7. Gordon can be found online at or as @gordnm on Instagram. In real-time, you can find Gordon at major beauty events where he often teaches classes on business and career development as well as best practices in digital and social media.  Email Gordon at [email protected].