Halfway between Madison and Milwaukee, WI, sits a “lake country” town called Pewaukee; sitting across from one of the many lakes you’ll find Aqua Beauty Lounge, an oasis that’s hard to miss. “I bought the building, which was a restaurant, and completely gutted it, transforming it into a full-service salon and spa,” says co-owner Jaime LeFever, who before opening this location owned a salon across the street for eight years.
Aqua Beauty Lounge offers salon services, spa treatments and amenities like a coffee shop. // Photography: Marmalade
While Pewaukee is part of “lake country,” and by nature, its denizens are outdoorsy, “they also enjoy higher-end things, so we wanted the atmosphere to feel trendy,” LeFever says. She fittingly gave the space “a rustic-glam-industrial vibe,” where antique furnishings are offset by modern light fixtures and décor.
Upon entering, guests encounter the reception area, and off to the left is a lounge. “I partnered with local women’s businesses in our area, like coffee shop Mama D’s, which is in our lounge area,” she says. To the right of the entryway is the salon, with 14 styling stations and a shampoo area.
Antique-style furnishings lend to a rustic vibe. // Photography: Marmalade
The entryway, with a unique roof built by owner Jaime LeFever’s husband, Cory. // Photography: Marmalade
As a bonus for guests, Aqua Beauty Lounge partners with Vintage Barn Chicks, a consignment décor company, which brings in items like home furnishings, jewelry and candles for an added shopping experience. LeFever hopes these little details will add a distinct flair to her space.
Mama D’s coffee shop and shelves with retail items enhance the all-in-one experience; // Photography: Marmalade