Better Business: Classic Services at the Virile Barber & Shop

Classic barbering and quality service are at the heart of Virile Barber & Shop’s success.

Five years ago when Adam Reyes, owner of Virile Barber & Shop in Waldwick, NJ, began the planning phase of his dream shop, he envisioned a haven where he could submerge himself in the art of traditional barbering. His fascination with the craft and its history is reflected in the design and detail of Virile Barber & Shop, which opened four years ago. From the vintage cash register to the black and white photos on the walls, the barbershop takes clients on a journey back in time. The diverse clientele consists of professionals, hipsters and artists who enjoy an array of tonsorial services including haircuts, beard and mustache trims, and hot-towel shaves. “We spend about 30 to 45 minutes on a haircut and 45 to 60 minutes on a shave,” says Reyes. “Attention to detail is crucial in this industry, and I’ve always said barbering is broken down to ¼ geometry, ¼ biology, ¼ chemistry and ¼ Obsessive Compulsive Disorder.”

After finding great success with the Waldwick, NJ shop, Reyes mentored fellow barber Andre Fersa to become the owner of a second location in Jersey City, NJ. The Virile Heart & Heritage product line will be launching this month, and includes a shave formula, face balm and a variety of pomades. —L.B.

PHOTOGRAPHY: Jay Sanson

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.
Read more on

Suggested Articles

Making money in business is a simple equation.

Good planning and forecasting can help mitigate risk by assessing what the likely financial ‘pinch points’ might be over the coming weeks and months.

Nick Stenson digs deep into the protocols you should have in place at your salon, from PPE for staff to how to manage clients.