John Mosley, better known as @popular_nobody, is the somebody we’re watching in the barber space. Aside from his impressive clientele, Mosley is a Lead Barber on the Hattori Hanzo Artistic Team and an Andis educator.
Q Talk about your beginnings. How did you get into hair?
Q How do you recommend stylists use social media to grow their business and brand?
A First, you need to know your target audience. It’s important to make sure your page has a theme and great content. I recommend staying away from selfies, but show yourself working in some of the photos, and get a little more open in your Instagram stories about what you do and like. Also, it’s key to speak to the people who support you on social media, it shows that you are willing to help and engage with your supporters.
Q What pitfalls do you recommend avoiding?
Q How has your relationship with social and digital media changed over the years?
A Since I started focusing more on my social and digital media, I pay more attention to my photos and videos. I have gotten more hands-on with the editing of my videos and I also have tapped into my love for photography. It’s made me more involved in our industry and I have been able to meet so many people from around the world.
Q Is there a style that is trending on social that people are asking for in the shop?
A I think the biggest trend that is going around in the shops now has to be the crop top look. The look is short on the side, cut square and then cut with shears on the top with a lot of texture and a matte finish.