Clipperguy Business Building from A to Zoot - Letter K is for Keeping Up With Trends

Letter K is for Keeping Up With Trends - If you just spend your days in your shop you only see your heads and you cut what you know.  Get out.  Get on line.  Get to a show.  You need to stay up on what is happening in hair.  Look to the streets.  Look to the younger clients.  Watch music videos.  Even if you are not cutting the younger crowd you still need to know what is new and on trend.  Likely you know well how to cut it since it is not really new, but older looks adapted to modern times.

About: Ivan Zoot is ClipperGuy Ivan is a licensed barber, licensed cosmetologist and certified personal trainer.  Ivan specializes in working with salons, individuals and brands to get healthy, stay healthy, build business and increase profits and productivity. Ivan is a must see presenter at educational events and trade shows throughout the world. His book series, ClipperGuy Says… features eight titles ranging from technical cutting and business building to revealing the secrets of the cutting system he developed and used to break three Guinness World Hair Cutting records. The ClipperGuy channel on Youtube is a hair industry favorite for Ivan’s education, motivation and inspiration.  He has hundreds of videos there. More information about Ivan is available at


Enjoying this story? Subscribe to Hello! Gorgeous

Hello! Gorgeous is your weekly guide for inspirational trends, techniques, tips, education and the latest beauty news. To read on the go, sign up today to get beauty news and updates delivered right to your inbox!

Suggested Articles

Cassie Kurtz, barber and founder of Her Chair His Hair, is on a mission to change the barbering industry.

Carlos Valenzuela is heading to IBS Las Vegas to teach beauty professionals how to maximize careers, stay healthy, enhance relationships and more.

Eufora National Trainer and salon owner Kat Riley shares her tips on the best way to improve client retention with pre-booking.