5 Ways to Educate Clients While They're In Your Chair

photo via Getty Images

If your clients are stuck in a styling rut, it’s important to listen to their needs, says Sam Villa ArTeam Member Jesse Linares. But a busy day at the salon might be a difficult time to find ways to switch things up. “One way to offer a major change, without changing anything, is to create a hands-on learning experience for the guest,” says Linares. “It’s our responsibility to lead our guests to the results they’re looking for.” Here, a few tips from Linares on how to do just that.

Reserve time: You can offer to reserve time at a later date to talk techniques if the day is too busy, encouraging retention and loyalty. 

Make it brief: Break down the style into simple steps, and make sure you mention the tools, brushes and products used. 


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

Explain why: Explain why you’re taking the steps you do, and the client will leave having learned something new. 

Let them try: Give them the curling wand and coach them through it. Clients are more likely to remember what they’ve learned if they practice. 

Highlight the products: After reveling in the great look you and your client have created together, remind them of the products you used that can be bought at the salon.

Suggested Articles

Olivia Garden educator Ambrosia Carey shares her top tips for streaming live education.

R&B superstar and multi-hyphenate Teyana Taylor teamed up with MAC Cosmetics on a new collection.

Guy Tang shares the formulas for three of his red, white and blue creations.