Guest Blog: Beth Minardi On Assessing The Situation

The more experience one gains as a colorist, the more one knows that taking in the 'whole picture' is an important rule. I’ve recently been asked to assist in the scripting of a color consultation model.  Typically the first question people ask is about the current level and tone of the hair. It’s funny; in my opinion so much ADDITIONAL information is needed before we even begin to analyze the hair. 

An experienced professional colorist knows that visual cues, as well as the personality and personal philosophy (both of which have a lot to do with color selection and client satisfaction).  

For a moment, trends be damned!  I coach Colorists to take it all in BEFORE selecting or suggesting a color choice.  


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1. Take a look at the client's clothing, shoes and accessories.  

2. Listen as she speaks. Try to understand a bit of her life.  Is she conservative? Quiet? Outspoken?  Does she wear makeup or trendy clothing?  

Some people truly wish to express themselves through fashion and style. Others are more influenced by their peers and desire to more closely adhere to the statements being made by those close to them.  

People attach a great portion of their image to hairstyle, length and color.  So, when making recommendations, attempt to convey several ideas (especially when working with a new client).  Pastel pink slices can look amazing on a poor skin tone, but they present a real issue when that client's world and social network call for a more mainstream, contemporary approach. 

About: Beth Minardi has dedicated her professional life to the elevation of  salon haircolor to an art form.  For almost thirty years, she has worked both behind the chair as a star colorist, and has been instrumental in the development of several of the top color brands in use today.  Beth began her colorful career at Clairol, where she became director of education.  At Redken, she traveled, training thousands of color professionals, and penned the monthly Shades EQnewsletter. As an integral part of her current work at Joico, Beth created her own exclusive brand of professional Color:  Beth Minardi Signature Shades, a collection of 77 intermixable conditioning colors. With industry legend, Sam Brocato, she opened STUDIO B Hair, a salon oasis located on Manhattan's luxurious Upper East Side.  She continues to lecture and teach extensively.  Beth resides in New York City with her Poodle 'person,’ Mango.