Last-Minute Mother's Day Marketing Tips For Your Salon

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On the lookout for ideas for how to make the most out of Mother’s Day in your salon or day spa? Check out these tips from Lockhart Meyer Salon Marketing that boost business and spoil moms rotten.

■ Get retail product suppliers on-board and offer giveaway beauty goodies to increase online engagement. Have winners collect their prize from your salon or spa so they can see what you have to offer, and you can also capture their email address and even squeeze in a quick, free consultation.

■Team-up with local businesses to create bespoke gift packages. This could range from a mother-daughter day at the spa followed by a decadent afternoon tea at a local hotel to a facial treatment gift certificate that’s slipped into a box of handmade chocolates.

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■Be prepared for dads who may be shopping with their kids, and make it easy for them to buy. Post a list of your Mother’s Day gift ideas, such as specialized pregnancy massages, facials and reflexology, on your website, around your salon and on social media.

■A common mistake salon owners make on social media is being too salesy. Instead, adopt the 80:20 rule; ensure 80 percent of social posts are brimming with “What’s in it for me” tips, fun trivia and handy information, and limit sales messages to 20 percent.

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