Learn How to Grow a Booming Brow Business

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Photo by Wavebreakmedia/iStock/Getty Images Plus

Brow extraordinaire Malynda Vigliotti opened the Boom Boom Brow Bar in New York City's West Village in 2008. Around the same time, the country's economy was in a downward spiral and Vigliotti found herself without customers. Eager to attract business, she lowered her prices and established a fun-loving atmosphere—disco ball included—and her well-maintained clientele grew by the dozens.

Today, the Boom Boom Brow Bar is thriving largely in part to Vigliotti's business-building mindset. Lucky for us, she'll be sharing all her brow shaping and business secrets during a hands-on workshop at IBS New York, called “Grow a BOOMING Brow Business in Your Salon,” March 5th from 2:00-5:00pm in Room 1E03 at the Jacob Javitz Center.

What to Expect:


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  • Learn how to do brows with guests sitting upright
  • Discover the different types of trending brow shapes
  • Acquire the skills needed to shape brows with confidence
  • Get access to the products and tools needed for a brow bar

“Full brows are here to stay and they can help grow your business,” Vigliotti says. It's easy to increase profitability by creating and growing a brow business with Boom Boom’s tricks of the trade for starting, promoting and marketing a brow bar, along with the technical training necessary to do brows with confidence. Her formula is simple: Take the service to the front of the house, have guests sit upright, make it affordable and do it in under 10 minutes.

If you're eager to advance your brow game and incorporate an add-on service to your salon or spa, register at ibsnewyork.com