Macadamia Beauty Announces New Director of E-Commerce

Macadamia Beauty welcomes a new addition to their E-Commerce team, Anna McGarthwaite. As Director of E-Commerce, Anna will be responsible for the management, development, and measurement of customer facing e-commerce platforms for the entire Macadamia Beauty and Flawless Beauty e-commerce portfolios, including Macadamia Natural Oil, Macadamia Professional, éprouvage, and Flawless by Gabrielle Union. In this new role, Anna will oversee digital marketing sales, manage and execute SEO, SEM, and e-commerce optimizations, and implement customer retention and acquisition strategies.

Anna joins Macadamia Beauty with over 7 years of experience in e-commerce, site merchandising, and product management, holding previous roles at Target, Codifyd, and Pier 1 Imports. She is excited about her new endeavor with Macadamia Beauty and looks forward to reaching new audiences while creating a world class e-commerce experience for customers.

A native of St. Paul, Minnesota, Anna attended the University of St. Thomas in St. Paul, MN, where she studied Marketing Management. In her spare time, she enjoys traveling, exploring new places, and staying active outdoors with her dogs.


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About:Founded in 2009, Macadamia Beauty manufactures and markets professionally inspired beauty and grooming lines that are available to both industry professionals and consumers. With a portfolio of haircare brands including Macadamia Professional and éprouvage, Macadamia Beauty is a global leader in the hair care industry with headquarters in Plano, Texas and distribution in North America, South America, Australia, Europe and Asia.

About: Flawless Beauty offers premium hair care, treatment, styling and tools that address the unique needs of textured hair. Our products are color-safe and free of sulfates, parabens and glutens, and each contains a unique blend of Marula, Argan and Avocado oils to address the needs of all women with textured hair, giving her the versatility to create ever-changing looks without compromising her hair's health.