At the end of every year, it’s only natural to start dreaming about the year to come. We talked to some of our industry’s biggest movers and shakers, and asked them, “What do you hope happens in 2018?”
JAMES PECIS
My hope for 2018 is for businesses and individuals to continue to grow, while performing in a responsible and progressive way that preserves our earth for a better tomorrow.
TERRI TARICCO
Helen of Troy VP of Marketing
I wish that people would remember their manners when engaging on social media. As I watch talented artists on YouTube and Instagram, I am appalled at the cruel things people say. I hope people find peace and give each other encouragement. We all need to feel kindness to flourish.
DANNY AMORIM
GIBS Grooming Director of Education
It’s said that, “A dream written down with a date becomes a goal. A goal broken down into steps becomes a plan. And, a plan backed by action makes your dreams come true.” My hope for the New Year is that we all take more action in 2018, and make more dreams become realities.
MORGAN HAILE
Morgan Taylor Brand Namesake
In 2018 we want to `partner with more organizations in hopes of making a difference in the community.
TAYLOR DANIEL
Morgan Taylor Brand Namesake
In times of uncertainty, we hope that nails continue to be an outlet for creativity, bringing happiness into people’s everyday lives.
REBECCA HIELE
Goldwell Artistic Team Director, US & International Artist
My hope for the industry in 2018 is a new dawn of education through social media and videos. Sharing a new look on social media is great, but sharing the craft behind the look is elevation.
ROCCO
Aloxxi Artistic Advisor
I hope that the world will be free of violence, racism and hate, where love is our language, no matter where you are from or the color of your skin.
ROBERT CROMEANS
John Paul Mitchell Systems Global Artistic & Business Director
My wish for the entire beauty industry is to take more risks. Risk smiling first. Risk talking to strangers. Risk going shorter. Risk teaching a class. Risk your ego. Risk assisting someone else. No risk, no reward.
DOUG MARTUCCI
PRORITUALS Creative Director
In 2018 I would like to see more women recognized as leaders in our industry. So many women have brought creativity to the table and they aren’t properly recognized for their contribution.
LYDIA SARFATI
Repêchage CEO and Founder
I hope that licensed professionals begin to recommend products for their clients to use at home, increasing revenue through retail sales. Otherwise, we will see more companies making an exodus to the retail market, or the multinational companies gobble them up.
RAFE HARDY
Sexy Hair Artistic Director
I have been blessed to be able to travel the world and help others realize their creative potential. My goal for 2018 is to continue on this incredible journey and inspire others to embrace the diversity of our profession.
ALICIA GRANDE
Grande Cosmetics CEO
In 2018, I want Grande Cosmetics to engage with spa and salon partners via Facebook Live and other social media outlets. I’d like to make sure spas and salons have education on Grande Cosmetics to increase their sales.
ANNE MAZA
Olivia Garden VP of Marketing & Sales
I sincerely hope that 2018 is a very quiet year in terms of human and planetary tragedies. I also wish for a greater and deeper appreciation for human life worldwide.
ALFREDO LEWIS
Brazilian Professionals Global Director of Education
I wish to keep growing the brand with my amazing team, and come out with mind-blowing products and services that help hairstylists make more money, while giving their clients hair like they’ve never seen before.
NICK STENSON
Matrix Artistic Director
There’s never been a time in history when hairdressers had more amazing tools in their hands, from cutting-edge color to fabulous education. I’m excited and hopeful to see the beauty that 2018 brings.
LORI LEIB
Bodyography Creative Director
My wish for 2018 is for the world and the beauty industry to continue to be inclusive of everyone’s definition of beauty. I hope to see less edited imagery, less Facetune and more easily obtainable looks, along with more multifunctional products, more freckles and even more wrinkles.
ANTOINETTE BEENDERS
Aveda Global Creative Director
This year I am really excited about getting closer to the incredible artists in our Aveda Network. Any way I can connect with them is key for my own continued growth as an artist. I love to surprise an Aveda salon with a cake, a chat and a cup of Aveda Tea.