So you wanna up your Insta game? Here are 7 gotta do’s that I promise will help make your Insta game strong…
1. Determine Your Theme
All good social pages tell a story. What will yours be? Your look, feel, and story are the foundation of creating awesome on Instagram. And on the topic of look and feel, please post quality photos, quality, I mean quality!
2. Up Your About Section
I want to know your biz name, your location, your “short” story, and please, how do I contact you? An online booking link is the awesome if you have that.
3. Use Hashtags Consistently
PLEASE. Without these, you cannot be found. My three rules for hashtags;
Use popular hashtags for your subject matter. Not sure, search for them and see what’s popular.
Use your branded hashtag always.
Why? So people can see your stuff and it keeps your content super organized, and allows others to use your hashtag so you can see when people are posting about you and you can say THANK YOU!
Use your local hashtags.
Like where the heck are you? By using local hashtags, people in your area can find you. Yay!
BONUS time saving tip- Put all your hashtags in your notes section of your mobile device and just copy and paste them in the comments section of your post. #yourwelcome
4. Add Your Location
Please add your business location to your posts. Why? So people can find your business and you can also search people who are in the area. And while you can no longer do custom locations on Insta, your business should be on there. And that is the location you want to use so peeps can find you.
5. Engage, Deliver Value, Engage, Deliver Value
Please spend more time listening then talking. Like, comment and share content as it relevant to your business, authentically, not randomly, but with intention and purpose.
6. Be Insanely Consistent
Yep, nothing can replace your consistent presence of posting and engaging with others on Instagram.
7. Measure, Learn, Adjust
I love Iconosquare.com but please remember, this is not about lost or gained followers or popularity, it is about engagement, relationships, and two-way communication. If your work is on point and you focus on that, the referrals and revenue will follow. #promise
Love + Awesomeness-
PS: Are we connected on Insta yet? If not, you can follow me @passionsquared I promise to deliver consistent and awesome value to help you create a more awesome biz + life, plus a few goat videos, cause I mean, goats! Right?
About Nina L. Kovner: From the shampoo room to the boardroom, Nina L. Kovner took the world of pro beauty by storm with her thoughtful attention to detail and never-ending tenacity. After 26 years of conquering obstacles in an ever-changing business landscape and helping to build one of the most recognized professional haircare brands in the world, she respectfully walked away from a career at the top to help small business owners and artists discover and live their purpose with passion and empower their businesses. Now, as Chief Awesomeness Empowerer at Passion Squared, she wakes up every morning saying to herself… “How I am going to help people create awesome today?”
About Passion Squared: WHAT'S LOVE GOT TO DO WITH IT? Everything. Awesome creative small business owners and the people who work in them are created from the inside out and we work to empower your life and business with a focus on online + offline marketing, strategy and brand development with a heavy dose of personal development awesome dust sprinkled onto every thing we do. You can find Nina all over the social + digital web when she’s not drinking espresso or spooning her dogs. Connect with her at passionsquared, on Twitter, Facebook, Instagram, Snapchat (@passionsquared) and Youtube.