Salon Best Practices: Leave the Lights On

Leave the lights on – Your business is a powerful marketing tool even when the doors are locked and everyone has gone home.  Leave the lights on overnight so that window shoppers can see who you are and what your business looks like. Be sure the place is SPOTLESS if you do this.

About: Ivan Zoot is ClipperGuy Ivan is a licensed barber, licensed cosmetologist and certified personal trainer.  Ivan specializes in working with salons, individuals and brands to get healthy, stay healthy, build business and increase profits and productivity. Ivan is a must see presenter at educational events and trade shows throughout the world. His book series, ClipperGuy Says… features eight titles ranging from technical cutting and business building to revealing the secrets of the cutting system he developed and used to break three Guinness World Hair Cutting records. The ClipperGuy channel on Youtube is a hair industry favorite for Ivan’s education, motivation and inspiration.  He has hundreds of videos there. More information about Ivan is available at www.clipperguy.com.

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