Salon Success: It Could Have Been So Much Better

antony whitaker

Antony Whitaker, the Two Minute Salon Manager says, "The marketing of the salon was good, the concept was good, the coffee was good, the decor and energy in the salon was totally on point and I got a good haircut… but the entire experience could have been so much better!”

The opportunities that exist everywhere for salons or barbershops to lift their game and offer a better level of professionalism, a better level of service and client experience and to have well trained people that realise that they are in the service industry and that they have the opportunity with almost every client to turn them into raving fans that will willingly part with their money in return for people who go the extra mile.

About: Antony Whitaker is Mr. Motivation! The ultimate educator and motivator, with a worldwide reputation based on more than 30 years experience in the hairdressing industry. He is internationally acclaimed as a gifted, multi award-winning stylist-turned-educator, motivator, business coach and best-selling author of the GROW book series. To find out more or to subscribe to his inspirational ‘Unplugged’ audio club featuring monthly interviews with industry icons, or to enquire about a limited amount of one to one telephone coaching for salon owners and managers visit


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

Suggested Articles

R&B superstar and multi-hyphenate Teyana Taylor teamed up with MAC Cosmetics on a new collection.

The inspiration was a combination of punk, teddy girl and 1950s French New Look.

David Lopez gets real about inclusive beauty, the power of a self-care routine, and his journey from film student to celebrity hairstylist.