Salon Success: Who is Your Ideal Client?

Many salon owners make the mistake of thinking that everyone is a potential client- and that may be so, but we like to ask the more important question of "who is your ideal client?". As salon owners, we operate in a very competitive industry so identifying who your target market is gives you a point of reference to base your day-to-day decision making on. In many cases, there are not right or wrong answers in making decisions, as answers to questions can only be judged right or wrong based upon who you have identified as your ideal client.  To hear the entire story, watch the video. 

About: Antony Whitaker is Mr. Motivation! The ultimate educator and motivator, with a worldwide reputation based on more than 30 years experience in the hairdressing industry. He is internationally acclaimed as a gifted, multi award-winning stylist-turned-educator, motivator, business coach and best-selling author of the GROW book series. Twice named Australian hairdresser of the year. UK based Antony is now recognised and respected worldwide as the industry’s leading motivational speaker, having taken his message on management, money, marketing, team-building and retailing to more than 250,0000 hairdressers in more than 40 countries. His GROW series of inspirational books for hairdressers, salon owners and managers sets a new benchmark of business excellence for hairdressers. To find out more or to subscribe to his inspirational ‘Unplugged’ audio club featuring monthly interviews with industry icons, or to enquire about a limited amount of one to one telephone coaching for salon owners and managers visit


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.