Spoke & Weal salon co-owners Christine Thompson and Jon Reyman wanted their business cards to capture the energy backstage and the playfulness at their salons. Reyman’s Los Angeles card features the interior of that salon, while the New York card showcases photos from backstage at New York Fashion Week.
“These cards represent the real side of our world,” says Reyman. “Backstage fashion week shots capture a raw energy. They speak to our entire teams’ skills and they express a sense of humor. They show that we work super hard and we know how to laugh.” Reyman and Thompson chose Staples to print their cards because it was the easiest, fastest and most economical option. They selected a matte finish on recycled paper. On the back of each card is the salon’s address, phone number and website, along with each stylist’s email, providing a more personal touch.—Kamala Kirk